Over the next few months we will be continuing to work on our project for delivering paid media traffic to the site. This is going to be our ongoing strategy for the foreseeable future, and it will change the main emphasis of the business.
Previously we had focused on a pre-eminent strategy which involved getting industry leaders and participants to support Saltori and endorse A Bug Free Mind to their mailing list.
This will continue going forward for the foreseeable future too. However, by the end of 2015 we think that paid media should comfortably be more than 50% of our business. With that rising to at least 85% in 2016.
To deliver the paid media we will be working with a well know expert in this field. However, this expert does not look for business as he likes to pick and choose his customers. So we are very happy he chose to work with us, as we think it is going to be a very long term business relationship.
This year is really focusing on consolidation, that’s if opportunity doesn’t push us in another direction. For the first time we are going to probably take on some local people to work with us instead of just our friends from overseas.
The Success Made Simple course I begun creating in 2012 finishes stage one at some point this year too… So much for that being an eighteen month project!
But seriously, having it work out as it did turned out to be the best thing possible. I would’ve probably never seen all the benefits of that course had I been able to create it quickly. Who would’ve thought a course delivered over several years would’ve been exactly what was needed.
We will also be doing two more large promotions this year, one in July and one in November. Other than that we are going to see if we can keep a lid on the expansion whilst we get all the consolidation done… If!